The Quick Pitch
How can we invite emerging talents to learn what makes great work great? By creating a real-time gamified platform that invites the community to discuss and predict the winner of Cannes Lions Grand Prix.
What I did
Concept
Brand Strategy and positioning
Sponsorship and judges outreach
User onboarding
Communications plan
Press release
Legal
Young talents like me seek to create great work that ultimately wins Cannes Lions Grand Prix. However, to create great work, we must first learn how to judge what makes it great.
Revelation
Let’s create a gamified platform that invites young talents to discuss campaigns, connect with industry veterans and find their sources of inspiration to create ideas that matter.
Provocation
The Loudest Roar, the fantasy league for Cannes Lions
Idea
A gamified platform in which emerging talents step into a Cannes Lions jury member role and predict the winners in real-time. Social channels will continue the conversation by becoming a space to discuss predictions and share insights about the creative process and inspiration behind the winning campaigns.
Participants can view all the shortlisted campaigns and vote in real-time
Past jurors share tips and tricks on how to judge 6 trend-setting categories that go beyond traditional advertising: Titanium, Innovation, Film, Entertainment Lions for Gaming, Creative Effectiveness, and Creative Business Transformation.