Brand Identity
Live project
The Quick Pitch
How can one of the oldest malls in Dubai create an entertainment center that brings teens together? By Glitching them into a new world of extra
What I did
Competitive analysis
Qualitative survey
Audience logo testing
Day in the life
Naming workshop
Brand strategy
Pre-launch and launch strategy
Social strategy
Revelation
Teens love the concept of entertainment centers but find every place in Dubai childish.
They want alternate realities, not animated towns with mascots. They want immersive challenges, not arcade games for tickets. They want a place where they can belong and express themselves, not be treated as kids who need to be sheltered.
Provocation
What if we transported these teens into an alternate world where they can feel stimulated, expressive and challenged amongst each other
Idea
