CareBox UAE
Role: Founder, Strategist
The Quick Pitch
How can we help individuals stay mentally stimulated and uplifted during their COVID-19 quarantine period? By creating a care package with tools that are designed to keep them engaged.
What I did
Business Idea
Brand Strategy and positioning
Visual Identity
Vendor sourcing across USA, India and UAE - production, partnerships and delivery
Recruiting interns
Pricing strategy
Product and social media copywriting
Conceptualizing products - aromatic therapy dough, DIY plant kit, air modeling kit and origami kit
Social media strategy
Influencer collaboration
Product packaging
Platform onboarding - Noon, Amazon, Saffron Souk
Client management
Pitched to hospitals and gifting businesses
Awards entry case presentation
Revelation
Friends and family show support for a COVID-positive person with flowers and food, but what they really need is mental stimulation to stay occupied.
Provocation
What if we created care packages that included multi-sensory tools to uplift and engage those in quarantine?
Idea
CareBox UAE partnered with 22 local businesses to create custom-branded products in a range of multi-sensory gift box sets
We created 7 boxes, each focused for different interests. For example, Craft box for art-enthusiasts, Mindfulness box for those interested in self-help, Balance box for the busy workaholics and limited edition Ramadan box for those interested in being more spiritual and present in the moment.
Every aspect of the box had unique elements that increased engagement and excitement amongst recipients. In addition to each of the multi-sensory products, the card had a QR code with Spotify playlists and a video from the sender, the gift wrapping paper doubled as a word-search and the box became a reusable storage piece.
BRANDING
This logo has a double meaning. The smiley face indicates the joy of having the company of mindful products during quarantine, and the hug symbolizes the innate desire of every sender to physically be there for their loved ones.
EVERY ASPECT OF CAREBOX HAS A USE
Impact
CareBox UAE became a unique gesture of support amongst loved ones and received raving reviews from 200+ recipients.
Beyond COVID, CareBox UAE started to receive orders for gifts for patients undergoing surgery and bedrest, as well as, for those seeking more mindfulness in their daily routine.
The Lavender and Bergamot infused homemade therapy dough has found its own set of customers, primarily working professionals and parents who continue to purchase the product and recommend through word of mouth.
Credits
Kajal Mehta, Pooja Parmar, Aditi Jain