Beeah Future Pioneers Awards
Role: Strategist
1 of 20 participants chosen for Dubai Lynx’s Young Lynx Academy (48-hour pitch competition)
The Quick Pitch
How can Beeah’s Future Pioneer Awards encourage more young innovators to apply for their awards and invite more companies to partner? By celebrating the beginnings of an idea and making young innovators and corporations see their future potential.
What I did
Strategy
Comms plan
Client presentation
Co-wrote Press release
Co-wrote case study paper
Co-wrote case study video
Revelation
While every other awards show recognizes the outcome of the idea, Beeah’s future pioneer awards recognizes the potential of an idea.
Provocation
What if we celebrated every innovator for starting an idea and awarded them for beginning it by showing them its future potential
Most ideas die as a thought, prototype or science fair, often due to innovators not seeing the future potential in their idea. This gives Beeah a unique role to play as the champion for every idea’s beginning and a brand that will support the innovators in seeing it through and bringing it to life.
Idea
Share Your Piece - encouraging every sustainability-focused innovator to believe in their idea, and bring it to life with a collective community
Share Your Piece is a call to arms, to every sustainability-focused innovator to believe in their idea, follow it through and get inspired from the collective community of innovators. This campaign has the scalability to go beyond our core target audience of sustainable innovators, to a broader audience interested in sustainability. Ones who may not be innovators themselves but can act as advocates for championing our awards and making it more prestigious.
THE LIMITED PAPER FOR UNLIMITED IDEAS
After launching the content on social, we will make this paper available for the general public, by collaborating with IKEA and creating limited edition time-released papers to give them a taste of this challenge while they step into the shoes of a sustainable innovator and follow the award shows in the progress. An expire date will be available on those papers, announcing our submission deadline and we will invite them to share they ideas using the hashtag: #SHAREYOURPIECE
THE LAST PIECE - A UNIQUE INVITATION TO CORPORATIONS TO ENTER THE CORPORATE CATEGORY AWARDS
We will invite corporations to celebrate their progress towards sustainability by sending them the last piece of a puzzle.
The last piece will serve as an urgent reminder for corporations to take more responsibility and act to help complete the picture.
Using existing PDEF film technology, also known as time-release paper, We will invite top innovators from our school and university partners to a virtual event where over the course of a day they will each come up with sustainability-ideas. The only catch being that if they don’t see these ideas through, no one will ever see them again, because the paper will dissolve.
INSPIRING YOUNG INNOVATORS TO TURN THEIR IDEAS INTO REALITY
Living Room Studio, UPenn, 2009
Eliminating 60% of the cement manufacturing emissions
GiveTo, Universidad Del Desarrolo, 2012
Top 10 downloaded apps in Chile during launch year
POLYSOLAR, UNIVERSITY OF CAMBRIDGE, 2010
Now worth $8,948,932
The examples above are of every young innovator who believed in the potential of their idea and brought it to life. These success stories, each catering to a theme within the awards (I.e. waste management, air/quality, clean energy, sustainable architecture). These will live as Youtube Shorts, Instagram Reels and even TikTok to bring in more awareness.
2024 onwards we will turn every award entry into an entry to a lifelong community for innovative thinkers and corporations
This exclusive community hosted as a web 3.0 platform will only be accessible to Bee’ah’s entrants - turning award entries into an entry to a lifelong community committed towards sustainability.
Innovators will be able to showcase their prototypes, participate in the community, meet recruiters and learn more about potential scholarships, internships and jobs.
Companies that enter the awards will get a piece of land to host their latest work towards sustainability, meet the most talented individuals within the space of sustainability, get first dibs on investing in ideas and test initiatives amongst sustainability advocates.
Credits
Jennifer Sarkis, Ahmed Essan, Alhanouf Alomari and Chirag Khushalani